Yui Neiro
EYEVAN has consistently created new value in eyewear throughout the years. By refining its reliable Japanese-made quality and sophisticated designs, the brand has continually explored the possibilities of fashion eyewear.
The concept that EYEVAN is currently advocating is "Wear an Original Perspective = Having an original perspective." In a chaotic world, EYEVAN believes that choosing your own eyewear and wearing your own unique perspective enriches your daily life.
In addition to Jun Asami, the top star of the Takarazuka Revue’s Snow Troupe, who was appointed Global Brand Ambassador in March 2025, we are launching a new campaign featuring Yui Neiro, the troupe’s new top musumeyaku.
By bringing together their distinct charms and sensibilities, EYEVAN is able to express its “original perspective” from a wider range of angles.
Takarazuka Revue Company has cultivated a unique culture that blends traditional Japanese aesthetics with global entertainment, captivating audiences for over 110 years. The delicate expressiveness and commanding presence honed through this tradition resonate deeply with EYEVAN’s craftsmanship and aesthetic sensibility.
“The more I learn about EYEVAN, the more obsessed I become with their eyewear. I don’t think I’ll ever be able to escape this rabbit hole. I hope even more people will discover EYEVAN. I look forward to continuing to share the charm of EYEVAN with everyone!!”
“I am deeply honored to have been appointed as EYEVAN’s Global Brand Ambassador. I will do my best to convey to everyone the charm of eyewear that gently accompanies you in your daily life and helps you feel positive.
For the past 50 years, we at EYEVAN have not only focused on fashion but have also collaborated with various creators to propose culture.
As we look towards becoming a brand that will last for the next 100 years, this campaign image will convey the legacy of "Made in Japan/Sabae, Fukui" craftsmanship and Japanese culture to the world.
EYEVAN is an eyewear brand that was founded in 1972 with the key phrase "Eyewear for Dressing as a Fashion Accessory”. It is a brand that is expanding both domestically and internationally, with an overwhelming commitment to quality that fully utilizes Japanese craftsmanship and beautiful designs.
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Jun Asami
Born in Kanagawa Prefecture. Joined the Takarazuka Revue Company in 2009, making her debut in "Amour, it's something like..." Assigned to the Moon Troupe that same year. Transferred to the Snow Troupe in 2017.
In October 2024, she became the top star of the Snow Troupe, and in 2025, she made her grand theater debut in "ROBIN THE HERO" (Takarazuka Grand Theater/Tokyo Takarazuka Theater).
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Yui Neiro
Born in Hyogo Prefecture. Joined the Takarazuka Revue Company in 2019 and made her stage debut in "Ocean's Eleven." Assigned to the Snow Troupe in the same year. Became the top musumeyaku of the Snow Troupe in February 2026, and will play opposite Jun Asami in "A beautiful day for a married couple" (Umeda Arts Theater Main Hall) from April.
*Starting April 13, 2026, the Snow Troupe's new top pair, Jun Asami and Yui Neiro debut in "A beautiful day for a married couple" (Umeda Arts Theater Main Hall).
Special
Contents
Eyewear
EYEVAN 7285
PRODUCT : 140 col.800
SIZE : 48□22-145
MATERIAL : FRONT : TITANIUM / TEMPLE : β-TITANIUM
A model inspired by French vintage, featuring an edgy, thick front and ultra-wide temples designed in the EYEVAN style. A signature model that achieves a design with presence while remaining basic.
EYEVAN
PRODUCT : Sadler(49) col.SMK
SIZE : 49□23-145
MATERIAL : FRONT : ACETATE / TEMPLE : ACETATE
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