Aya Yumeshiro
EYEVAN has always created new values for eyewear along with the times. EYEVAN has been pursuing the possibilities of fashion eyewear by evolving the reliable quality of Japan-made products and sophisticated designs. The concept that EYEVAN now advocates is “Wear an Original Perspective, which means Having an Original Point of View” . In a chaotic world, EYEVAN believes that choosing your own eyewear, say, wearing your own personal vision will enrich your daily life.
From March 2025, EYEVAN will welcome top star Jun Asami and top musumeyaku Aya Yumeshiro of the Takarazuka Revue Company's Snow Troupe as global brand ambassadors, and will develop a wide range of campaign images that transcend label boundaries. Takarazuka Revue Company has created a unique culture that combines traditional Japanese aesthetic sensibilities with Western entertainment, and has a major influence on the Japanese theatrical world. The Japanese sense of beauty and sensibility, such as the delicate gestures and emotional expression in the midst of gorgeousness, has attracted many fans for more than 100 years.
“I am very pleased to be appointed as the Global Brand Ambassador for EYEVAN. The one and only eyewear that has been loved for over 50 years. I would like to enjoy its wonderful charm with you.”
“I am very happy to be appointed as EYEVAN's Global Brand Ambassador. I will do my best to convey the appeal of eyewear to everyone.”
For the past 50 years, we at EYEVAN have been proposing not only fashion but also culture together with various creators. Looking ahead to the brand's next 100 years, this campaign image will promote the legacy of "Made in Japan/Sabae, Fukui" craftsmanship and Japanese culture to the world.
EYEVAN was founded in 1972 with the key phrase "Eyewear for Dressing" to advocate the idea of eyewear as a fashion item, and has since expanded both domestically and internationally as an eyewear brand with an overwhelming commitment to quality and beautiful designs that make full use of Japanese craftsmanship.
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Jun Asami
Born in Kanagawa Prefecture. Joined Takarazuka Revue Company in 2009, and made her debut in "Amour,it's something like...". In the same year, she was assigned to the Moon Troupe.
In 2017, she was transferred to the Snow Troupe. In 2024, she was appointed top star of the Snow Troupe, and made her debut in the same year in "Crash Landing on You" (Tokyo Tatemono Brillia HALL/Umeda Arts Theater). -
Aya Yumeshiro
Born in Tokyo. Joined Takarazuka Revue Company in 2017 and made her stage debut in "Dramatic "S"!". She was assigned to the Cosmos Troupe in the same year.
She transferred to the Snow Troupe in 2020. She will become the top musumeyaku in the Snow Troupe in 2022. From 2024, she will play Jun Asami's partner in "Crash Landing on You" (Tokyo Tatemono Brillia Hall/Umeda Arts Theater). -
*The Snow Troupe's top pair, Jun Asami and Aya Yumeshiro, will be making their grand theater debut with "ROBIN THE HERO" and "Overture!" (March-April 2025 at the Takarazuka Grand Theater, May-June at the Tokyo Takarazuka Theater).
Special Contents
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- A/W
